Basic Digital Marketing Course

Why Take This Course?

This course is perfect for beginners and aspiring digital marketers who want to start a career, grow a business, or build a personal brand. Whether you’re a student, entrepreneur, job-seeker, or freelancer, this course gives you a step-by-step roadmap to master real-world digital marketing skills.
You’ll not only learn the theory but also apply it through practical projects, tools, and live campaigns.

 Course Syllabus – 26 Powerful Modules

1. Introduction to Digital Marketing
   Understand what digital marketing is, its types, and how it impacts modern business.

2. Marketing Funnel & Customer Journey
   Learn the process of turning strangers into loyal customers using funnel strategies.

3. Brand Positioning & Market Research
   Identify your audience, analyze competitors, and define your unique selling point.

4. Social Media Marketing (Organic)
   Strategies to grow on platforms like Facebook, Instagram, and LinkedIn without paid ads.

5. Facebook & Instagram Paid Ads
   Step-by-step ad creation, targeting, budgeting, optimization & lead generation.

6. Google Ads (Search, Display, and Video)
   Create high-converting Google ad campaigns to drive targeted traffic.

7. Basic SEO (Search Engine Optimization)
   Keyword research, on-page optimization, and ranking techniques.

8. Advanced SEO Techniques
   Backlinks, local SEO, Google Search Console, and algorithm understanding.

9. YouTube Marketing & SEO
   Learn video creation, channel growth strategies, and how to rank YouTube videos.

10. Email Marketing Essentials
    Grow your email list, automate campaigns, and increase open rates.

11. WhatsApp Marketing for Business
    Build customer engagement through WhatsApp broadcast and automation.

12. Content Writing & Copywriting Basics
    Learn how to write attention-grabbing content and sales copy.

13. Blogging for Traffic & Monetization
    Start and grow a blog, write articles that rank, and explore monetization options.

14. Google My Business Optimization
    Dominate local search results and attract nearby customers.

15. Canva Design Mastery
    Create professional posters, ads, and branding materials without graphic design experience.

16. Video Editing for Social Media
    Edit reels, shorts, and ads using beginner-friendly apps.

17. Website Planning & WordPress Setup
    Design your own website from scratch with zero coding knowledge.

18. WooCommerce for Online Store
    Set up your eCommerce store and learn basic product management.

19. Rank Math & SEO Plugin Mastery
    Boost your website rankings using Rank Math tools and optimization features.

20. Landing Page & Sales Funnel Design
    Build high-converting landing pages for products, services, or lead capture.

21. Introduction to Web Analytics
    Understand website performance using Google Analytics & other tools.

22. Affiliate Marketing Introduction
    Start earning online by promoting other companies’ products.

23. Freelancing & Portfolio Building
    Learn how to find clients, build credibility, and pitch services.

24. Digital Marketing Tools & Automation
    Explore tools like Buffer, ChatGPT, Mailchimp, Notion, and more.

25. AI in Digital Marketing
    Discover how to use AI tools for content creation, automation, and analytics.

26. Live Projects & Internship Experience
    Apply everything you’ve learned with two real client projects.

What You Can Achieve

 Run successful Facebook, Instagram & Google ad campaigns
 Build and grow your personal or business brand online
 Design and launch your own SEO-optimized website
 Create engaging social media content & videos
 Gain confidence in client pitching and freelancing
 Receive a certification on course completion
 Get featured in a live portfolio with actual project experience

Career Opportunities After This Course

• Social Media Manager

• SEO Executive

• Digital Marketing Executive

• Content Creator / Content Marketing Specialist

• Paid Ads Expert

• Email Marketing Specialist

• Freelance Digital Marketer

• YouTube Strategist

• Website SEO Consultant

• Affiliate Marketer

• Agency Intern or Junior Strategist

 How You’ll Stand Out

Unlike others who learn just theory, you’ll gain real, practical experience with premium tools like:

• Canva

• Facebook Ads Manager

• Google Ads

• Rank Math

• WordPress

• ChatGPT for content

• Google Analytics

• Mailchimp & WhatsApp automation tools

You’ll build two live projects, get a completion certificate, and walk away with a real portfolio to showcase during interviews or client meetings.

This course is more than learning — it’s about doing, building, and earning.