Advanced Digital Marketing Course

Why Take This Course?

This advanced digital marketing course is crafted for individuals who are ready to move beyond the basics and gain deep, actionable expertise in digital marketing. Whether you’re a working professional, job-seeker, entrepreneur, or freelancer, this course will equip you with both in-depth knowledge and real-world experience.

What sets this course apart is the combination of hands-on projects, internship training, and placement support—giving you the confidence to lead digital campaigns, build your own agency, or scale up any business using digital channels.

Course Syllabus

A total of 36 career-focused modules designed to make you job-ready and client-ready:

1. Digital Marketing Fundamentals

2. Industry Overview and Career Paths

3. HTML and CSS Basics for Marketers

4. WordPress Website Development

5. Blog Content Creation and Optimization

6. Basic Graphic Design Principles

7. Canva for Marketers

8. Video Editing Fundamentals

9. Facebook Page Management

10. Instagram Growth and Engagement

11. Mock Interviews and Communication Skills

12. Salary Negotiation Strategies

13. LinkedIn Profile Optimization

14. Twitter for Business and Branding

15. Pinterest Marketing Basics

16. YouTube Channel Setup and SEO

17. SEO Fundamentals

18. Keyword Research and Planning

19. On-Page SEO Best Practices

20. Off-Page SEO and Link Building

21. Google Ads Campaign Setup

22. Facebook Ads and Targeting Essentials

23. Freelancing Platforms and Proposal Writing

24. ChatGPT for Marketers and Automation

25. Lead Generation Strategies

26. Email Marketing Fundamentals

27. Mailchimp Training and Automation

28. E-commerce Business Basics

29. Introduction to Shopify

30. WooCommerce for WordPress

31. Google Analytics Reporting and Insights

32. Facebook Insights and Metrics

33. Resume Building for Marketing Roles

34. Digital Portfolio Development

35. AI Tools Overview for Marketers

36. Job Placement Assistance and Guidance

What You Can Achieve

By the end of this course, you will:

• Master advanced SEO, paid advertising, and marketing tools

• Build and launch fully functional WordPress and Shopify websites

• Design, run, and manage ad campaigns across social platforms

• Create blog content, social media visuals, and promotional videos

• Generate qualified leads and optimize conversion strategies

• Complete five live projects with real-world objectives

• Gain two months of internship experience to apply your skills in a professional environment

• Receive a course completion certificate and internship letter

• Build an industry-ready resume and personal portfolio

Career Opportunities

After completing this course, you can confidently pursue roles such as:

• Digital Marketing Manager

• SEO Specialist or Analyst

• PPC Campaign Manager

• Freelance Marketing Consultant

• E-commerce Marketing Strategist

• Content and Social Media Manager

• Client Acquisition Strategist for Agencies

• Performance Marketing Associate

How You’ll Stand Out

This course gives you more than just knowledge—it gives you experience.

With live projects, internship exposure, mock interviews, and practical assignments, you’ll develop the confidence and competence to work directly with clients or employers. Mastery of essential tools like:

• WordPress

• Mailchimp

• Canva

• Google Ads

• Google Analytics

• Facebook Ads Manager

• Shopify

• ChatGPT

makes you a versatile and tech-enabled marketer in a competitive digital economy.

Employers today don’t just look for certifications—they look for results, portfolios, and confidence. This course is designed to give you all three.